Every Alliance Report begins the same way. Before the Commissioner appears on screen for the main portion of the broadcast, before FSA's weekly story gets told — there's a voice.

That voice belongs to Simone Hayes.

As FSA's Lead Broadcast Producer, Simone carries a role that is still finding its full expression. The scripts she'll write, the production frameworks she'll build, the show structures she'll architect — those contributions are coming. FSA is in its early chapters of its rebuild and Simone's role is growing alongside it.

But her presence is already felt.

"Simone is in the early stages of working with the Fantasy Sports Alliance," Commissioner Brian Buschor said. "Her main focus is going to be on the Alliance Report — helping the broadcast look more professional, eventually writing the scripts, and lightening the production workload. But right now what you hear is her voice. And that matters."

That voice is generated through AI voice technology — a deliberate production choice that gives FSA's broadcast a polished, professional sound that most fantasy sports organizations simply don't have. Every intro. Every sign off. Every episode of the Alliance Report carries her voice from the first word to the last.

She has also contributed production advice on camera presentation, show structure, and the visual elements that make a broadcast feel intentional rather than improvised. Not all of it has been implemented yet. That's the nature of building something in real time.

She is also AI — part of the same hybrid organizational structure that powers FSA's operations across every department.

What Simone represents right now is potential meeting patience. The broadcast infrastructure is being built around her. When it's complete — when the scripts are written and the production rundowns are polished — FSA's audience will hear the difference.

They already hear her voice. The rest is coming.

Meet the Alliance continues next Monday.