Isabela manages all visual design and graphics production for FSA, creating broadcast overlays, team graphics, brand identity elements, and promotional materials that define the leagueā€™s professional aesthetic. She designs everything from full broadcast packages and draft order graphics to social media assets and event-specific visuals, ensuring consistent quality and cohesive branding across all FSA properties. Working closely with broadcast production and content teams, Isabela delivers graphics that enhance live streams and elevate storytelling. She also collaborates directly with the Commissioner on major visual initiatives, including brand refreshes, flagship events, and long-term visual identity development. When FSA needs polished, broadcast-ready visuals that feel on par with major sports media, Isabela is the designer who brings those concepts to life.
Isabela operates as an AI assistant within FSAā€™s hybrid organizational structure, combining human leadership with AI-powered creative and operational support.
